Design Brief

Criteria
-Takes design ques from Po-Campo.
-Works on and off the bike.
-For the woman who gets around by bike, but is not dependent on it.
-New bag for Po-Campo's line.
-Materials and their resistance to weathering.
-Easy enough for the first time biker.
-Accessories that make the commute easier and more fashionable at the same time.
-A line of smaller "low cost" accessories.
-Taking existing safety and repair products and personalizing them to fit Po-Campo's style.
-Research found that women who bike in Chicago fit into three groups.

1.The Dutch/cruiser riding commuter.
a. Fashion is a priority.
b. Price may not be a factor.
c. Function is someone else's problem. (Not self repairing)

2.The practical commuter
a. As much as style plays a role these somewhat thrifty cyclists favor function and practicality.
b. Some bicycle knowledge at hand.
c. Rely on their machine and accessories used for their commute.

3. The messenger/racer/worker/commuter
a. Could care less about women specific aesthetics.
b. Can take care of their equipment.
c. Very technical.
d. Very resorceful when it comes to cargo and repair.
-We realize that the larger group of Chicago riders fall into group 2. Knowing that, we want to appeal to that group's price point while transcending fashion from group 1 and incorporating functional features that can work with riders in group 3 to increase Po-Campo's customer base and reputation.

-Production value will also be an issue considering that Po-Campo produces out of Chicago.

Product directions.

-Contained repair kits
-Protective garments
-Cargo/bag
Pannier/bag conversion
"cockpit" bag
Large cargo bag
Grocery gear
-Small Accessories
Reflectors
Fabric covers/rear view mirrors/compact
Flower holder
Side carrier i.e. loaf of bread, lock holder.

Concepts

These are the basic concepts we are working with. They include a multi-purposed, fashionable bag, a basic tube for storage, a small tool kit, and a cockpit bag. The cockpit ideas we are tossing around would make it a very small compartment for quick trips to the store or wherever. Just enough room for a phone or other things. The tubular storage would be ideal for just about anything, including a bike lock, which most people should have all of the time. As for the rear bag, it will mix fashion with function and have a easy to use attachment method.

More research

Research

These are some of the pictures we found while researching.